Nice to meet you, I’m Nathalie and I changed my life for the better, my goal is to inspire people to change too.
iesSo who are you?
Nathalie: I’ve been a travel editor and publisher for about 18 years. Through my work, I traveled to hundreds of beautiful hotels around the world and quickly realized what sets some apart from the crowd.
Visiting all these properties from boutique to high-end, and in a world where they all pretty much offer exceptional service and the most comfortable beds, something else needed to come into play.
Growing into a sustainable personal lifestyle, the need to be more conscious about our planet, local communities, and all living species on it is now a no brainer.
I’ve published over 30 hotel books and 2 magazines specifically curated for discerning audiences, and in order to find very special places, I started to only select and feature the most innovative hotels and resorts that practice sustainable actions and innovate in the way they think, operate, while making zero compromise on services.
How did this start?
Nathalie: The dots connected when I saw how many hotels practice sustainability and offer impeccable service but the two worlds seem to be quite disconnected in the eye of the public (sustainable ≠ luxury). There was no platform for this specific segment so I decided to give a voice to all these properties that act for the better and a tool for travelers who don’t want to compromise when trying to unwind.
All plastics used on-site, how people are treated, shipments coming from the other side of the planet, or the type of foods being served to allowing cremes that destroy corals, there are so many subjects to tackle.
What is your goal here?
Nathalie: I think sustainability as a whole is a journey, with so many actions to take – with different priorities depending on your region, this shouldn’t be a marketing tool but rather a chance for everyone to have a positive impact of the planet and communities.
From educating travelers to highlighting best practices or encourage hoteliers to do better, I believe RETHINK.TRAVEL can change how people think and operate, for good. We want to make sustainable travel the new standard, by empowering travelers and hoteliers to make conscious decisions. But also inspire people to take it home and rethink beyond just travel.
Why luxury hotels?
Nathalie: Because these are the ones we know and have worked with for so long. They also appeal to the audiences we work with and those looking for inspiration. We know of their incredible and forward-thinking approach on sustainable practices for a while and wanted to give them the visibility they deserve, with the hope that more will follow.
Also, this is the beginning of a journey, who knows where this will take us, and the luxury industry is where investments can be made, it is where you find the early adopters, so once this becomes the new normal, everything else will come into place. This is also based on the law of diffusion in innovation, and we believe this niche is the one that sets standards.