OUR STORY

So who are you?

Nathalie: I’ve been a travel editor and publisher for about 18 years. Through my work, I traveled to hundreds of beautiful hotels and destinations around the world and quickly realized what sets some apart from the crowd. Visiting all these properties from boutique to high-end, and in a world where they all pretty much offer exceptional service and the most comfortable beds, something else had to come into play. I’ve published over 30 hotel books and 2 magazines specifically curated for discerning audiences, and in order to find very special places, I started to only select and feature the most innovative hotels and resorts that practice sustainable actions and innovate in the way they think, operate, while making zero compromise on services.

Growing into a sustainable personal lifestyle, the need to be more conscious about our planet, local communities, and all living species on it is now a no brainer. I educated myself through the Sustainable Development Goals framework, and advocate for degrowth and sustainability on a daily basis.

How did this start?

Nathalie: The dots connected when I saw how many hotels practice sustainability and offer impeccable service but the two worlds seem to be quite disconnected in the eye of the public (sustainable ≠ luxury). There was no platform for this specific segment in 2019 so I decided to give a voice to all these people who act for the better and a tool for travelers who don’t want to compromise.

What is your goal here?

Nathalie: I think sustainability as a whole is a journey, with so many actions to take – with different priorities depending on your region, this shouldn’t be a marketing tool but rather a chance for everyone to have a positive impact of the planet and communities.

From educating travelers to highlighting best practices or encourage hoteliers to do better, I believe RETHINK.TRAVEL can change how people think and operate, for good, also outside of travel. What started as a potential booking platform, transitioned to an education platform, with a podcast I enjoy very much. I will try and bridge the knowledge gap on planet challenges and solutions with education and action tools.

“I took consciousness of our environment the first time I saw our world from under water and the urgency we are facing”

NATHALIE’S appearances